Alison Jeffries
Senior Director Sales & Marketing
In May, 2007, Alison joined the Playground team to lead the sales and marketing of urban projects within the company’s newest division, Urban Playground.
Alison comes to Urban Playground with fifteen years of marketing and sales experience, with the past eleven years spent as an in-house resource within two development organizations. Her experience ranges from project programming and design leadership to marketing and sales strategy development to tactic and tool creation and implementation. The projects included urban mixed-use, commercial, hospitality and residential (apartment and condominium) developments as well as resort initiatives.
Just prior to joining Urban Playground, Alison lead the residential marketing and sales efforts for Microsoft co-founder Paul Allen’s Vulcan Real Estate. Vulcan is actively developing 60 acres in downtown Seattle’s South Lake Union neighborhood – an area that is being transformed from a light industrial section of the city to a vibrant mixed-use neighborhood. In this role Alison lead the team to communicate the vision for the neighborhood, crafting an 11,000 sf Discovery Center, initiating an intense media relations campaign and organizing neighborhood events and promotions. At the same time, she lead the programming, marketing and sales strategy/launch for four condominium projects totaling $500 million in sales.
Her efforts have been recognized with several national NAHB awards. Alison also has the distinction of leading marketing and sales efforts for two ULI Award of Excellence projects.