Systems Ensure Success

While sales and marketing in many cases is referred to as the “Magic” of residential real estate, at Urban Playground, a significant investment has been made to create the “Logic” of systems and infrastructure to leverage that “Magic”.

  • Urban Playground has complete turnkey solutions as they relate to information systems and reporting.
  • In-house expertise provides all computer systems, operating systems, phone systems, set up and support.
  • Sales reporting, database management, budget management, and training programs that will be utilized by the project are proprietary and have been built upon the experience gained over the past 20+ years.
  • Costs incurred for information systems are included in approved project budgets and Urban Playground takes responsibility for the implementation of all systems.

Some of these key systems are summarized below:

  • Scope
    Scope
    Project budget management tool that allows our Developer Partners to see where money is being spent.
  • Game Station
    Game Station
    Customer relationship management platform that stores customer data and reports on progress.
  • Metric
    Metrics
    Tracks marketing effectiveness which allows developers to get maximum value for their marketing dollars.
  • Star Sales Tracking & Reporting
    Star Sales Tracking & Reporting
    Online contract management system that stores sales data on launch, standing inventory and resale transactions.