7 Quick Facts

Why Urban Playground Stands out in the Crowd

  1. Design Expertise
    Be different.  We work with developers to design projects that are uniquely positioned and unexpected, resulting in thoughtful and leading-edge developments that spark consumer interest and desire, even in over-saturated markets.
  2. Less is More
    We all like individual attention.  And, we think that a development that has the attention of our senior management team will thrive.  Urban Playground only represents two to three projects in a market at any given time, eliminating competitive issues and resulting in sales that exceed the developer’s expectations. Every project we work on has a 100% dedicated team.
  3. Green is Good
    At Urban Playground we want to support the good green work being done by our developer partners.  Our company:
    • Gives listing agreement preference to green developments – Built Green, LEED or LEED qualifying.
    • Mandates that sales agents achieve Green Broker status within two years of employment and provides LEED accreditation classes for management.
    • Utilizes programs, vendors and materials that are sustainable – whether through use of recycled materials, local resources or earth-friendly production.
  4. Think Like an Owner
    Our organization grew out of a development company.  Every member of our senior team came from within development companies. 
  5. Track it. Track it. Track it.
    Leveraging our infrastructure, Urban Playground has proprietary systems to track marketing programs and to measure impact and effectiveness.  These systems support a nimble and decisive team, save our developer partners budgets and expedite sales.  We understand that every dollar must have a return.
  6. Global Network and Database
    As  part of the Playground and Intrawest family we have resources, offices, broker relationships and team members in Europe, Asia, the South Pacific, South America and all across North America.
  7. Depth of Resources
    Urban Playground has a singular focus on urban development leveraging the expertise and tremendous resources (from market research to database management to reporting tools) of our $4 billion resort division, Playground.